I develop solutions that shape stronger, more profitable businesses, making customers happier at the same time.
Hello, I'm Aigerim, a dedicated Marketing & Project Management professional having an extensive experience in various sectors.
With strong expertise in business analysis, strategic planning, and team leadership, I excel at delivering:
(1)
marketing strategies ↗ that drive operational efficiency and sustainable growth;
(2)
individual consultations ↗ for top managers, entrepreneurs, and startup founders;
(3)
lectures & trainings ↗ on various topics including branding and market analysis.
Select clients: Saks Fifth Avenue, Dolce & Gabbana,
Van Cleef & Arpels, Brunello Cucinelli, Alma School,
Prime School, Richmond School, Aubakirova School,
Oppo, Johnnie Walker, William Lawson's, Navat,
Code de Vie, Spark Logistics, Trans Caspian Cargo
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Components of a
Marketing Strategy
1
Defining the business purpose
2
Target customer analysis
3
Complex competition analysis
4
Product (goods or services) analysis
5
Customer journey mapping
6
Outlining strategic values
7
Defining communication channels
8
Building responsibility matrix
9
Tactical promotion plan (Gantt chart)
I develop marketing strategies on a contract basis for no more than 2 companies at any given time. I work with my team of creative professionals to deliver turnkey solutions. Companies that hire my work usually grow 3x up to 9x. Consider me as a key manager until you hire a full-time in-house marketing leader.
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Deliveries of my
Consulting Sessions
My sessions work best for companies that:
(1) don't have an in-house marketing team and need help building their fundamentals;
(2) have a small team but no strong full-time leader to guide them;
(3) have a team but need support to grow into national or international level.
1
Quick business analysis
2
Business package analysis
We carefully check how the business looks in the eyes of customers
3
Target customers and competition analysis
We understand who the business is working with and how to stand out
4
Developing promotion channels
We determine which channels work and which ones should be used
5
Developing a step-by-step action plan
You leave with a clear understanding of what to do next
6
Summary, feedback, and Q&A
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My training program in
Marketing Management
I'm always open to deliver guest lectures for students or short group trainings for companies.
I also work as a lecturer in Almaty Management University and Narxoz University in Kazakhstan.
Module 1
1
2
3
4
5
What is strategic marketing
Market analysis
Market drivers
Competition analysis
Target customer analysis
Module 2
1
2
3
4
5
Branding, complete product
Forming a value proposition
Customer journey mapping
The marketing funnel
Online & offline tools, features
Module 3
1
2
3
4
5
6
Customer segmentation
Consumer research
Seasonality of communications
Main KPIs in marketing
End-to-end marketing analytics
The marketing team
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